WebEx Founder and Helix Founder Explores SaaS, Collaboration and Creating Sustainable Competitive Advantage in New Book

“Why Buy the Cow ” features Subrah Iyar, CEO and Co-Founder, WebEx and Dr. Cindy Gordon, Co-Author and Editor, with foreword by Timothy Chou, and On-Demand Company Case Studies from Web 2.0 Thought Leaders

Toronto, Canada - Feb 18th, 2008 —Communications, globalization and automation have flattened the world and transformed the competitive landscape. The traditional competitive advantages of size and scale have been replaced by speed and flexibility and new Web technologies have enabled a multitude of disruptive new business models. “Why Buy the Cow” , the first book by the co-founder of WebEx, now part of Cisco (Nasdaq: CSCO), Subrah Iyar examines these changes and how smart companies are reinventing business processes to create sustainable competitive advantage. This is the seventh book of Dr. Cindy Gordon CEO of Helix Commerce International Inc.

According to Dr. Gordon “This book reflects some of the best thinking of Web 2.0 and Software as a Service (SaaS) from both thought leaders and experienced CEO's revolutionizing the meaning of Software. Partnering with WebEx on this book project was a truly inspirational global research project – we all hope these contributions help leaders take advantage of new ways of working. Our future talent is demanding we wake-up to new collaboration modes of working and from our research perspectives – although progress is being made – there remains much more work to be done.”

The author's stitch together the rise of Software as a Service (SaaS), web collaboration, the changing role knowledge workers, and the new opportunities web 2.0 technologies are creating. “Why Buy the Cow" also features guest contributions from: Heidi Collins, Steve Barth, Dave Snowden, and Bill Ives, and detailed case studies and CEO insights from several leading SaaS companies, including Zac Nelson, CEO of NetSuite, Canadian Bob Young, CEO and Founder of LuLu.com and Redhat, Greg Gianforte, RightNow Technologies, Barry Libert, CEO of Shared Insights, now Mzinga, and Ken Carroll Founder of ChinesePod.

To purchase a copy of Why Buy the Cow, click here

About Helix Commerce International Inc.

Helix Commerce International Inc. specializes in innovation and growth business strategies with a core offering on third generation knowledge management solutions including: Web 2.0 solutions like: Wikis, Blogs, Social Network Analysis, Value Mapping, and narrative inquiry methods. Helix is an expert in Software as a Service business strategies to help companies develop business strategies and new business models to take advantage of new ways of creating rich customer experiences. Helix also provides companies with a complete vision to execution set of services addressing business strategy, process redesign, technical architecture, and change management requirements to ensure its clients execute new business models and change effectively.

For more information on Helix please go to www.helixcommerce.com or call our office at (647)477-6254 or at kathryn@helixcommerce.com.

About Web Ex

WebEx is the leading provider of on-demand collaboration applications and services to individuals, small businesses and enterprise organizations. WebEx applications combine both synchronous and asynchronous collaboration capabilities and enable businesses to use the web as an efficient channel for interaction with customers, partners and co-workers. WebEx Connect, the first collaborative on-demand platform, enables developers and customers to integrate multiple applications to create powerful collaborative business "mashup" solutions from web-based, on-premises and desktop applications. WebEx Connect brings together people, process and data in a collaborative workspace designed for the way businesses work today.

For more information on WebEx, please go to www.webex.com