Announcing the  Strategic Alliance of Helix Commerce International Inc. and Electronic Inc.

TORONTO, CAN –Nov 1, 2005 - Helix Commerce International Inc. (www.helixcommerce.com) has formed a strategic partnership with Electronic Ink, (www.electronicink.com) to deliver world-class User Experiences for their Customer Experiences.

Dr. Cindy Gordon  “We have reached the end of second generation Knowledge Management (KM), with its focus on tacit-explicit knowledge conversion and codification providing a limited but useful practice. The Cynefin Framework builds on pioneering work in KM, integrating it with third generation KM, focusing on new tools, practices and conceptual understandings needed for sense making in complex and chaotic business environments. At the heart of the Cynefin framework is a distinction between ordered and unordered systems, and the recognition that different systems require contextually differentiated methods for both diagnosis and intervention. The Cynefin Framework has been recognized as one of the first practical applications of Complexity Theory to Management Science.”

 “We are very honored to have formed an alliance with Electronic Inc. One of the most says Dr. Cindy Gordon. An important competencies in developing state of the art customer solutions is the usability experience. A successful design supports successful innovation execution projects, and we researched numerous global companies and determine that Electronic Ink not only had the broader marketing, cultural anthropology, sociology, psychology and systems interface design capabilities – they also had global reach, and a track-record that met our growth needs”

Johanna Ambrose, CEO, of Electronic Ink says: “Finding a partner that is an international thought leader in enterprise portal, eCommerce, and collaboration commerce strategies that has executive experience, and thought leadership experience is difficult to find. We also wanted to expand our North America footprint into Canada, and the cultural fit, and Helix Commerce is a leading international consulting firm specializing in innovation and Knowledge Management approaches to accelerate business growth. Select clients working with Helix include: Amdocs, Bell Canada, Canadian Cancer Society, CIBC, George Brown College, MarketBridge, Messier-Dowty, Royal Bank of Canada, SAP, World Vision and Xerox.

We are passionate in our belief that a successful design will address multiple aspects of our client's business: branding, marketing, long-term goals, appropriateness of form and function, client satisfaction and internal operations. Our process is geared to the end-user experience. That interaction is the tangible test of our work: the instant of clarity that so delights user and business owner.

Our applications have set new standards for usability, efficiency and ease-of-adoption in environments ranging from financial trading floors to ATMs, and from hand-held devices in hospitals to multi-national information systems in Fortune 500 companies.

Our Web site designs have enhanced the look, functionality and brand of Web sites for organizations ranging from Astra Zeneca to The Calder Foundation.

The Cynefin Centre is a recognized international network of excellence focusing on the application of Complexity Science to management and organizational practice. The Centre spun off from IBM Global Services in July 2004, and is creating an open source network of thought leading management consultancies and academic institutions. The Cynefin Centre has worked with many Blue Chip clients such as: Syngenta, Westpac (Australian International Bank), the US Government’s prestigious DARPA (Defense Advanced Research Projects Agency) and the Singapore Government, which is interested in new approaches to supporting policy and strategy formulation.

Follow the link below to learn more about our consulting offer, courses and register for the May 2005 Executive Program for Complexity Management.
http://www.helixcommerce.com/our_expertiseb69b.html