Announcing - Winning at Collaboration Commerce, a new book by Dr. Cindy Gordon with Alliances Dr. Jose Claudio Terra, and Heidi Collins, all leading authors in Knowledge Innovation.

TORONTO, CAN - August 19, 2005 - Helix Commerce International Inc. (www.helixcommerce.com) has completed a new book on collaboration commerce with co-authors, Heidi Collins and Dr. Jose Claudio Terra.

Dr. Cindy Gordon a leading author confirms “We spent the last two years doing qualitative research, and examining the patterns in business and came to the conclusion that the most competitive advantage for business is developing stronger collaboration capabilities at all enterprise levels: Strategy, Process, Technology, People and Metrics. There is a need to do a fundamental rethink of what makes us uniquely human - we are innately complex and as we are living more in a complex environment - many of our business structures are tooled ineffectively to cope with adaptive, and real-time collaboration models. We know that "Innovation to Scale" happens more in networks that are collaborative and trusting that in any other form of channel to market. What is uniquely human could well be our last competitive and sustainable competitive advantage. This book has been designed for senior executives that care about their organization's future and have learned that developing adaptive organizational systems to solve intractable or complex business problems will require an evolution in thinking. We also know other major leading research think tanks are also discovering that Community Intelligence, Collaboration, Knowledge Flow Resilence are critical for our evolution in business - a New Management Science is rapidly emerging based on social complexity management, social capital constructs that will allow us to use the great methods and tools developed over time to solve more orderly and logical problems, to solving problems where patterns are hidden and can only emerge with other business lenses, methods, tools and techniques. Collaboration Commerce can help executives start this journey - what is clear in our mind is "Either Collaborate or Die."

Early acknowledgements supporting our research are:

"Whether you are an innovator or a forward-looking executive at an industry leader, Collaboration Commerce will be an essential resource for you. Knowledge and reputation flow through existing business relationship networks faster than ever before, which creates opportunities for re-inventing how business gets done in dozens of knowledge-intensive industries."

-Konstantin Guericke,
LinkedIn Co-Founder

"RBC Financial Group is continually looking through what Dr. Gordon calls thecollaborative lens when we develop or enhance our business to improve the
client experience. Dr. Gordon and her co-authors have done an outstanding job in highlighting real world examples of how C-commerce can take you to new heights when you're ready to look beyond the walls of your organization and partner with the best."

Martin Lippert
Vice Chair and Head, Global Technology and Operations, RBC Financial Group

To order your early copy, please place your order at http://www.elsevier.com/wps/find/bookdescription.cws_home/706657/description#description. Amazon listing will be available shortly.

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Helix Commerce International Inc. is a leading international strategy consulting firm specializing in Innovation and Third Generation Knowledge Management approaches to accelerate business growth. Select Helix clients include: Amdocs, Bell Canada, Canadian Cancer Society, CIBC, George Brown College, MarketBridge, Messier-Dowty, Microsoft, Royal Bank of Canada, SAP, World Vision and Xerox.
Major Innovation Alliance partners of Helix include:

The Cynefin Centre is a recognized international network of excellence focusing on the application of Complexity Science to management and organizational practice. The Centre spun off from IBM Global Services in July 2004, and is creating an open source network of thought leading management consultancies and academic institutions. The Cynefin Centre has worked with many Blue Chip clients such as: Syngenta, Westpac (Australian International Bank), the US Government’s prestigious DARPA (Defense Advanced Research Projects Agency) and the Singapore Government, which is interested in new approaches to supporting policy and strategy formulation.

Innosight helps companies improve their ability to generate new growth through innovation. Their consulting and executive training services facilitate the discovery of new, high-growth markets and the creation of breakthrough products and services. Their approach is the result of in-depth work with companies such as Motorola, Aetna, Microsoft, Unilever, and the government of Singapore - all of which have applied our thinking to manage various aspects of innovation. Founded by Harvard Business School Professor Clayton Christensen, whose books on innovation have sold over one million copies. Christensen’s first book, The Innovator's Dilemma, caused leaders to address the urgency of disruptive change. Christensen's latest works, The Innovator's Solution and Seeing What's Next, help guide Innosight's thinking on how to make successful innovation predictable and how to forecast industry winners and losers.

If you have any questions, please email Dr. Cindy Gordon at cindy@helixcommerce.com or alternatively, email us at info@helixcommerce.com or call her directly at (416)230-6538 cell.