Helix and CATA Alliance Announce the Canadian Virtual World Innovation Conference Center

TORONTO, CANADA - May 19 th , 2009

Helix has partnered with CATA Alliance to launch a joint Virtual World Innovation Conference Center. Based in Second Life, this virtual facility will support CATA's “Innovation Nation” program designed to accelerate Web 2.0 capabilities in both business and government. Through this program, CEOs and other leaders come together to catalyze the development of the Canadian business environment.

The Virtual World Innovation Conference Center boasts an amphitheatre with seating for 60, custom lounge areas, streaming media services, meeting rooms and custom avatar accommodations. The center offers a full range of services, including: strategy planning; communications and presentations; event planning and recording; advertising; customized builds; and training.

The center is designed for organizations looking for a low-cost, low-risk alternative channel for communicating to clients, employees, vendors and the general public. Sample applications of the Virtual World Innovation Conference Center include: recruiting; employee and customer training; product marketing; company branding; and public relations.

For more information on the Virtual Worlds Innovation Center visit: www.HelixVirtualWorlds.com

About Helix Commerce International Inc.

Helix Commerce International Inc. (Helix) is a strategy innovation and market research firm headquartered in Toronto, Ontario. Helix's foundation is based on innovation, and next generation collaboration growth models. Helix believes rich new media technologies, such as virtual worlds, are early market indicators of the continued shift to an experience economy. Clients of Helix include leading companies such as: Astra Zeneca, CIBC, IBM, Family Health International, ING, Microsoft, RBC, SAP, Siemens, Ontario Government, and the Federal Government of Canada. Helix Virtual Worlds (VW) Services, designs, develops and advises on VW experiences for real world companies.

About CATA Alliance

The Canadian Advanced Technology Alliance grows the revenues of its 28,000 members by creating a collaborative edge -- a chain of expanding value that ripples across Canada's Innovators, Commercializers, Users, and Professionals. The largest high-tech association in Canada, CATA Alliance matches businesses with opportunities across almost every sector, so that we can all do business together. Reaching out from Canada, CATA Alliance members are connected with investment and partnership opportunities with major global companies. As 80% are exporters, CATA's members are the arrow-head for global growth.

Press Contact

Dr. Cindy Gordon, CEO and Founder

Helix Commerce International Inc.

Phone: 647-477-6254, Email: virtualworlds@helixcommere.com

Company Website: www.HelixCommerce.com